System Transformation involves a complex protracted process of interdependencies. How can embodied design be embedded in these long term processes to drive change?
To develop and strategize the impact of design and embodiment over the longer term of systemic change, we started a long term design process aimed at contributing to system transformation. In this project we aimed for role and methodology development to the point of reaching true innovation, impacting social, ecological, technological and business levels.
The project was called De Melksalon. Running for 7 years, with over 50 iterative MelkSalons, involving an extremely broad range of participants and coworkers, the project contributed to radical innovation and recognised transformation in the Dutch Dairy Sector.
Based on the experiences with the MelkSalon, extensive auto-ethnography and participant interviews, we developed a mechanism of embodied design roles, tools and working principles. This mechanism helps to embed well chosen design interventions in the longer term of systemic change processes.